Read from across the field
A wall is read from 20 feet away or more, so the templates keep to a few big things: your logo, your name or one short headline, and a line or two that says what you do. Every word is at least 2 inches tall, an inch for every 10 feet people stand back. The colors are laid in two or three solid blocks, which read from a distance where a busy picture would not.
Above the table
A back wall stands behind your table, and a 30 inch table hides the bottom of it. So the logo and the headline sit in the upper part of every full wall, below the edge that fastens under the canopy, and the lower part is color, with a web address or a phone number that a side wall shows off. Nothing goes on the reinforced strip around the edge or where a half wall's pole and clamps go.
Every wall we make
- Full wall, 10 ft: any side of a 10x10 tent, and the 10 ft ends of a 10x15 or 10x20.
- Full wall, 15 ft and 20 ft: the long sides of the bigger tents, laid out with the logo to one side and the words beside it.
- Half wall: about 39 inches tall on a 10 ft side, with its own pole and clamps; printed on one side or both.
Change the wall in the designer and the same template is laid out again for it, with your words kept.