Every Door Direct Mail postcards for Hudson Valley businesses
Put your postcard in every mailbox on the routes you choose, with no mailing list to buy. Pick your carrier routes on our map, design your card online or send us yours, and we print it, prepare it and take it to the post office. Postage is included in your quote.
Rather talk it through? Call 845-202-7600
Why businesses mail with us
- Pick carrier routes on a map, with the Postal Service's counts
- From 200 postcards, postage included
- We bundle them and take them to the post office
- A written quote the same business day or the next
What is Every Door Direct Mail?
Every Door Direct Mail, or EDDM, is a Postal Service program for reaching a whole neighborhood at once. You choose mail carrier routes, and the carrier leaves one postcard at every address on them, homes and businesses alike. There are no names on the cards, so there's no mailing list to buy: each one is addressed to Postal Customer.
Because the post office delivers them route by route, EDDM postage is one of the lowest rates the USPS offers, and it's part of your quote. It works best when the people you want to reach live nearby: the streets around your shop, your restaurant's delivery area, or the neighborhoods where you already have jobs.
A carrier route is a few hundred addresses. In Hopewell Junction (ZIP 12533), each of the 19 routes has roughly 340 to 620, so a single route is more than the 200 postcard minimum.
| Compare | EDDM | Targeted mailing |
|---|---|---|
| Who gets it | Every home and business on the routes you pick | Only the people on your list |
| Mailing list | None needed | Yours, or one we source for you |
| Smallest mailing | 200 postcards | 500 pieces |
| Best for | Reaching a whole neighborhood | Reaching specific people |
Not sure which fits? Tell us who you want to reach, and we'll tell you which one does it for less. More on targeted mailing
Who EDDM works for
Any business or group whose customers live nearby. A few ideas to start from:
Restaurants and takeout
A menu, a grand opening or a coupon for every home in your delivery area.
More for restaurantsContractors and home services
Landscapers, roofers, plumbers and cleaners: reach the streets around the jobs you already have.
More for contractorsReal estate
Just listed and just sold cards, open houses and market updates for the neighborhoods you farm.
More for real estateNew and small businesses
Tell the neighborhood you're open, you've moved, or you're running a sale.
More for small businessesEvents and nonprofits
Fundraisers, open houses, festivals and membership drives, in every mailbox on the routes you pick. Churches mail Christmas and Easter postcards the same way.
More for nonprofitsCampaigns and town news
Candidate postcards, town notices and recreation programs that should reach every household. Running for office? See campaign printing.
More for townsHow an EDDM mailing works
You make the choices, and we handle the printing, the postal paperwork and the trip to the post office. You won't fill out a single mail form.
or pick your routes first
- 1Pick your routesAdd your ZIP codes in our designer and see each carrier route on a map, with its count of homes and businesses. Pick the routes you want, or just tell us the towns.
- 2Design it, or send yoursStart from an EDDM template, upload finished artwork, or send your logo and wording and our designer lays it out. The postage mark and Postal Customer are placed for you.
- 3Approve your quote and proofWe send a written quote the same business day or the next, with the printing, the mail prep and the postage in one price, then a proof. Nothing is printed until you approve it.
- 4We print, prep and mailYour postcards are printed in full color on both sides, bundled by route with the paperwork done, and taken to the post office. We confirm the mail date with your proof and send you the receipt.
The Proof Promise. You approve a proof before anything is made. If what we deliver doesn't match the proof you approved, we reprint it free.
EDDM postcard sizes
Three sizes, each printed in full color on both sides of 14pt gloss card, landscape or portrait. The bigger the card, the more it stands out in the mailbox.
6.5 × 9 inches
The classic EDDM size, with room for a photo, your offer and how to reach you.
6 × 11 inches
Long and slim, so it stands out in the stack of mail.
8.5 × 11 inches
The biggest, with room for a menu or a map.
Why not a 4 × 6? EDDM postcards have to be larger than a regular postcard (the Postal Service calls them flats), so a standard 4 × 6 can't be mailed this way. All three of our sizes meet the rules.
The USPS rules for EDDM, in plain words
The Postal Service has rules for how an EDDM postcard looks. Our designer follows them for you, and here's what they mean for your card.
- 1The postage mark, top rightYour postcards mail on our permit, so the top right corner carries our permit imprint: PRESORT STD, U.S. POSTAGE PAID, PERMIT NO. 408, NEWBURGH, NY. It prints on a white panel the post office can read, so keep that corner clear.
- 2ECRWSS and Postal CustomerUnder the postage mark go the saturation marking (ECRWSS) and the address, POSTAL CUSTOMER. No names, no street addresses and no mailing list.
- 3Everything else is yoursThe rest of the mailing side and the whole front are for your message, photos, offer and map.
- Routes are mailed whole. Every home and business on a route gets one. You can't skip houses, but you choose exactly which routes.
- At least 200 postcards. That's the smallest mailing the permit allows, and most routes are bigger than that on their own.
- Bigger than a regular postcard. EDDM cards are flats: all three of our sizes qualify, and a 4 × 6 doesn't.
When your postcards arrive
We print and mail your postcards about 10 business days after you approve your proof, and we confirm the mail date with your proof. Most arrive within a few days of the mail date.
Mailing before a sale, a season or an event? Tell us the week you want them in mailboxes and we'll work back from it. EDDM has no rush option, so count back about three weeks.
| Step | When |
|---|---|
| Request a quote | A written quote the same business day or the next |
| Approve your proof | The clock starts when you say go |
| Printed and mailed | About 10 business days after you approve your proof |
| In mailboxes | Most arrive within a few days of the mail date |
or call 845-202-7600
Need to reach specific people? Try a targeted mailing
EDDM reaches every address on a route. A targeted mailing reaches only the people you choose: bring your own customer list, or we can source one for the area and the people you want. We print, address, sort and mail it.
- Postcards or letters, with names and offers printed piece by piece
- From 500 pieces
- Quoted to your list and your piece
Direct mail across the Hudson Valley
We're at 10 Corporate Park Drive, Suite D in Hopewell Junction, and we handle EDDM mailings for businesses and groups across Dutchess, Putnam, Orange and Ulster counties. Pick routes in your own ZIP codes, or tell us the towns and we'll quote the exact count.
- Hopewell Junction
- East Fishkill
- Fishkill
- Wappingers Falls
- Beacon
- Poughkeepsie
- Newburgh
- Kingston
10 Corporate Park Drive, Suite D
Hopewell Junction, NY 12533
Get directions on Google Maps
Mon to Fri: 10am to 6pm
Sat: 12:30pm to 4:30pm
Sun: Closed
EDDM and direct mail questions
Answers for business owners planning a mailing. Don't see your question? Ask us.
Do I need a mailing list or a permit?
No. EDDM goes to every address on the routes you pick, so there's no list to buy, and your postcards mail on our permit. We prepare the bundles, complete the postal paperwork and take them to the post office for you.
How much does an EDDM mailing cost?
Every mailing is quoted for now, because the price depends on the size, the number of postcards and your routes. Pick your routes, and we send a written quote the same business day or the next, with the printing, the mail prep and the postage in one price. Nothing is charged until you approve it.
What's the smallest EDDM mailing?
200 postcards. A carrier route usually has a few hundred addresses, so one route is often enough on its own.
How long until my postcards are in mailboxes?
We print and mail them about 10 business days after you approve your proof, and most arrive within a few days of the mail date. EDDM has no rush option, so tell us the week you want them to land and we'll plan back from it.
What sizes can EDDM postcards be?
We mail 6.5 × 9, 6 × 11 and 8.5 × 11 inch postcards, landscape or portrait, printed in full color on both sides of 14pt gloss card. EDDM cards must be larger than a regular postcard, so a 4 × 6 can't be mailed this way.
Can I mail only to businesses, or only to homes?
Not with EDDM: every home and business on a route gets one, and our route map shows how many of each a route has. To reach only businesses, or only certain homes, ask about a targeted mailing, where the list is bought and each piece is addressed.
Can you design my postcard?
Yes. Start from one of our EDDM templates, upload finished artwork, or send us your logo and wording and our designer lays it out and includes it in your quote. Either way, you approve a proof before anything is printed.
What response should I expect?
Anyone who promises you a number is guessing. Local service businesses commonly see somewhere in the range of half a percent to two percent on a well-targeted offer, and repetition matters far more than any single drop. We'd rather help you mail the same route three times than mail three different routes once.
or call 845-202-7600
Plan your mailing
Not sure EDDM is worth it for your business? Tell us who you're trying to reach and we'll tell you what to expect, including when the budget would do more somewhere else.