Win the top third
In a rack, cards overlap, and only the top of each one shows. Put the name and the one reason to pick you up there: "Pick your own apples", "The tasting room", "Now enrolling". The templates set a photo or a bold band at the top and keep the details lower down, where they are read once the card is in hand.
The back does the selling
Once someone takes a card home, the back has to answer every question: what you offer, what it costs, when you are open, and how to get there. The backs in this library carry a short list, the hours or the prices, the address with a line of directions, a QR code to your website and the phone number. Healthcare templates say "Most insurance accepted. Call to confirm your plan." A tasting room lists its flights and reminds guests they must be 21. Real estate cards name the brokerage and the license type, and carry the Equal Housing mark.
Where they go
- Tourism: hotel lobbies, visitor centers, rest stops, chambers of commerce and the racks at other attractions.
- Business: waiting rooms, service counters, the checkout at a shop, or in the bag with every order.
- Events: library and town hall racks, school offices, and the tables at a fair or a market.
From the shop: Ask the front desk before you drop off a stack, and leave a box with your phone number on it. Most racks are refilled from the back room.