Custom Shape Roll Labels

What it's for

Custom shape roll labels are cut around your logo or artwork, so the label is the shape of your brand: any shape that is not a circle, oval, rectangle or square, such as a leaf for a tea, a bottle for a hot sauce, or your logo for a box or a bag. They suit makers, shops, breweries, farms and any business that labels its own products, and they come on rolls, so hundreds go on quickly by hand or through a labeling machine. Send us your logo and we will help you choose the size and the material, and your proof shows exactly where we cut before anything is printed.

The cut, the size and the price

Each label is printed in full color and kiss-cut 1/8 inch outside your art, through the label and not the backing, so it peels off in one clean shape. The size you choose, up to 12 inches each way, is the box around the cut, and that box is what the label is priced by. Choose white film for anything that gets wet, oily or cold, clear or silver film for a premium look, or paper for dry goods, with a glossy or matte laminate or coating. Order any amount from 25; the price of each label falls as the order grows. Design your labels online.

Die cut or kiss cut?

A die cut goes through the label and its backing, which suits a single sticker. Roll labels are kiss-cut: the blade cuts the label to shape and leaves the backing whole, so the labels stay on the roll in a neat line and peel off one at a time, by hand or on a labeling machine. Ask for die cut labels on a roll and this is what you get. For single stickers to hand out, see our die cut stickers.

Art that cuts cleanly

The cut follows the outside edge of your artwork, so a simple, bold outline makes the best label. Thin spikes, tiny gaps and loose pieces are hard to cut and to peel. The designer draws the cut line as you work, and we check it again on your proof. A logo made of separate pieces cuts best with a shape behind it, such as a circle, a badge or a rounded outline, so each label peels off whole.

Materials and finishes

White film resists water, oil and the fridge: the right choice for bottles, jars, soap and sauces. Clear film lets the glass or the product show around your art, and silver film gives a brushed metal look. Neither has white of its own, so add white ink: we print white first, under your colors, so they stay bright, and anything white in your design prints white. Freezer-grade film holds on frozen products, heavy-duty film stands up to heat, chemicals and the outdoors, and paper is the lower cost choice for dry goods, boxes and bags. A laminate is a clear plastic film over the print for durability, glossy or matte (smooth, with no shine), and gives the most protection; a coating costs a little less. Every label has a permanent adhesive, except the removable white paper, which repositions and peels off cleanly.

Getting them

Custom shape labels are ready 2 to 4 business days after you approve your proof: the days to make them, with shipping time on top. Pick them up free at our Hopewell Junction shop, or we ship them to you. Labeling by machine? Choose which edge of your art comes off the roll first, how many labels go on each roll (5,000 labels at 1,000 a roll come on 5 rolls) and a perforated backing between labels in the designer. For labels with warnings and ingredients for jars and candles, see our candle, jar and bottle labels.

How ordering works

Design it online: start from one of our templates or your own logo, or upload a print-ready file in the designer, and see the price for every quantity as you go. The price of each drops as you order more, from 100. We check every file and send a proof within 1 business day, and nothing is made until you approve it. It is ready to pick up or ships 2 to 4 business days after you approve the proof. Pick it up free at our Hopewell Junction shop, or we ship it anywhere in the US.

Questions about custom shape roll labels