Why a bookmark works
A flyer gets read once; a bookmark gets opened to every night until the book is done, and often moves on to the next one. Put it in every bag at the register, at the check-in desk, or in the welcome packet, and it keeps your name in front of a customer long after the visit.
What to put on one
- Your logo or name at the top.
- What you do in a word or two: books, coffee, taxes, tutoring.
- How to reach you: the phone, the web address and the street.
- A reason to keep it: an offer with its end date, a loyalty card, a checklist or a table of facts.
- A QR code to the menu, the booking page or the tour.
Ideas by business
The bookstore stacks so many books, so little time in mixed type and offers 10% off a used book on the back. The coffee shop turns its back into a loyalty card with ten rings to stamp. The tax practice lists what to bring to the appointment with boxes to tick; the tutor prints the tricky times tables; the museum gives its season, admission and a walking tour code; the art center shows what is on the walls.