Designed from the top down
People see a banner stand from 10 to 30 feet away, and the part they see is between about 40 and 72 inches off the floor. So the templates put the logo in the top tenth, the headline just under it at 3 to 5 inches tall, a picture or the main message through the middle, and the details and a QR code in the lower middle. The base swallows the bottom few inches and tables hide the bottom two feet, so nothing important goes below that.
Stands and sizes
- Retractable, 33" × 81": the standard roll-up stand; the print rolls into the base and pulls up in seconds. Also 23" × 66", 24" × 81" and 47" × 81".
- Deluxe retractable: a heavier, wider foot for trade shows and busy lobbies, printed on one side or both.
- X-stands, 24" × 63" and 32" × 71": light and low cost, for a lobby or a one-day event.
Retractable stands print on fabric or matte vinyl; matte cuts the glare under show lights.
Getting it
Banner stands are made to order and ship straight to you, usually in about 2 business days after you approve the proof, plus transit. They cannot be picked up at the shop, so order a week or more before the show.