The facts every event flyer needs
- The day, with the weekday and the date, so no one has to check a calendar.
- The time it starts, and when it ends if people will come and go.
- The place, with the street, and a rain date or rain location for anything outdoors.
- The price, or the word free, and whether tickets are sold at the door.
- How to sign up: a QR code, a short web address or a phone number.
Match the look to the night
A concert series reads best in bold type on charcoal with gold date tiles; a gala wants navy, a gold frame and a serif. A school fun fair is bright tiles and balloons, a church supper a cream page in a maroon frame, a 5K a huge number and a slanted band, a farmers market a vintage badge with the market's name arched over a barn. Each is laid out so the date and the place are never hard to find.
Getting the flyer seen
Post it two to three weeks ahead, then again the week of. Libraries, town halls and shop windows are the usual spots; ask before you tape one to a business's door, and keep flyers off utility poles where your town does not allow them. Half sheets go home in backpacks and shopping bags; an 11" × 17" copy makes a small poster for the entrance.