One reason to come in
A neighborhood mailer works when it gives one clear reason to visit: a grand opening, a new address, a first visit offer, a free week. Put that reason in the biggest type on the front, and the details, the hours and a QR code on the mailing side beside the address panel.
Make the offer easy to use
- Give every offer an end date.
- Say who it is for: new clients, new members, new neighbors.
- Ask people to bring the card, so you can count what came back.
Pick the routes near you
Choose the carrier routes around your door on the map. Each route shows its count of homes and businesses, so you see the size of the mailing before you order.