For your team
A shirt with the logo on the left chest and the business name across the back is a uniform people are happy to wear. The left chest lockup and the badge suit a small mark; "logo and business name" suits a big front. For polos and jackets, the embroidered designs keep lettering a quarter inch tall or more.
For customers
Merch sells when it looks like something people want to wear: a stacked slogan, a badge with the town's name, a shirt that says where your coffee comes from. Keep it to one or two colors on a good shirt, and sell it at the counter or online.
Seasonal
- Holiday crew: a December shirt for the team.
- Event shirts: a grand opening or an anniversary.
- Charity: a shirt for the cause your business supports.
Apparel is ready in about 10 business days after the proof, with free pickup in Hopewell Junction.
From the shop: Wash a new logo shirt inside out in cold water the first few times; the print lasts much longer that way.