An offer worth the trip
The front sells the offer in big type: 20% OFF, GRAND OPENING, WE'VE MOVED. The mailing side carries the details beside the address panel: what the sale covers, the dates, the address with a small map or a landmark, the hours and a QR code. An end date turns a nice card into a Saturday visit.
The retail calendar
- Grand opening: mail to arrive the week before you open.
- Black Friday and Small Business Saturday: November 27 and 28, 2026; mail to land the week before.
- We've moved: the new address in full and the date you open there.
- Welcome to the neighborhood: a standing offer for new residents on nearby routes.
Honest sale wording
Compare a sale price to one you really charged, and give it an end date. A store closing sale needs a license from the town or city in New York before it is advertised.
From the shop: Mail the routes right around the store first. The closer the home, the more likely the card turns into a visit.