For a practice
A practice brochure answers what a new patient wants to know before the first visit: the services, the clinicians, the insurance you take, the hours and what to do after hours. The family medicine design leads with new patients welcome; the dental design puts a first visit offer on the flap with its end date and its "additional charges may apply" line; the physical therapy design explains how care works in three steps.
Rules the words follow
New York bars licensed health professions from advertising unprovable superiority or guaranteed results (8 NYCRR 29.1), and a price for a routine service must say how long it applies and whether other charges may be added. The templates are written that way, and they leave patient names, photos and testimonials out: those need written authorization, and fictional testimonials are never allowed.
Salons, spas and studios
- Salon price list: a new guest offer on the cover, then cuts, color and nails with prices.
- Day spa menu: packages, massage, facials and body treatments, with the policies on the back.
- Gym: memberships, the class schedule and personal training.
- Yoga studio: a new student offer, the classes and the week's schedule.
Prices change, so print a run of 50 or 100 and reorder when the menu does.
From the shop: Put the brochure in a clear acrylic holder at the front desk, not flat on a table; standing up, the cover does its job and patients take one.