In the office
- Please check in: at the front desk, so a patient knows where to start.
- Office directory: the suites or departments in a shared building.
- Office hours: beside the reception window.
- Now accepting new patients: on an easel in the lobby or at a community event.
Health fairs and open houses
At a health fair, a 24" × 36" board on an easel names the practice and the service from across the room: physical therapy, chiropractic care, eye exams, urgent care. Pair it with a table cover and a banner stand for a complete booth that packs into one car.
Careful wording
Keep the claims to what you offer, not how good it is: health professions in New York may not advertise superiority they cannot prove or results they cannot guarantee. Foam board is for indoors; for a sign on the building or in the parking lot, choose aluminum.