In the window and on the floor
- Sales: the percent off big, what it applies to and the day it ends.
- New arrivals: a quiet, framed sign for the season's collection.
- Hours: day by day, for the door or the window.
- Shelf strips: 6" × 24" for a staff pick, a sale shelf, something new or made locally.
Keep them honest
Give every sale an end date, and keep "up to" and "select items" where they apply. A going out of business sale needs a license from your town or city in New York.






















