At the market
A market shopper decides in a glance whether to stop. The front of the table should carry your name, what you sell and one reason to stop: "fresh baked daily", "farm market", "wood-fired pizza". The market stall runner does it for less, laid over the plain cloth you already use.
Grow your list
"Scan to join our list" puts a QR code on the table top, where people reach for a sample, so the market crowd follows you home. The logo front, QR on top design does both at once.
Food-safe practice
Printed covers are for the front and sides of the table; keep food on trays or boards rather than directly on the print, and fold the cover into its bag at the end of the day.
From the shop: A table cover shows best when the table in front of it is uncluttered. Keep the front third of the table clear and let the cover do the talking.