Front and back
The front is the house: a photo and JUST LISTED or JUST SOLD. The back carries the price if you share it, the bedrooms and baths, a QR code to the listing, and the agent block. Mail to the 200 to 500 homes around the listing, the neighbors most likely to sell next or to know a buyer.
The agent block New York expects
A postcard is advertising under 19 NYCRR 175.25, so it names the brokerage and, for a named agent, the license type, and labels any phone that is not the office's ("Cell: 845-555-0142"). General ads also give the broker's office address or phone. Describe the property honestly and use the real town name. Many agents add the Equal Housing Opportunity logo.
Staying in touch
- Thinking of selling?: an offer of a free market analysis, mailed each season.
- Open house invitation: to the neighbors, the week before.
- Closing day: a card handed over with the keys, with lines on the back for a note to the new owners.
- Thank you for the referral: a card that keeps the referrals coming.